Download Mastering Martial Arts Business Now
Rolex Sub Mariner

Featured Articles

Features Articles

From Struggling to Successful, and a Second Location with the Right Coach

From Struggling to Successful, and a Second Location with the Right Coach

A small town school in Hampstead, Maryland got big results when its owner, Joe Borucki learned how to get the most from no-cost advertising. As he launches a second location, he takes a few moments to review the secrets of his success with CEO Stephen Oliver.

Share
How My School’s Gross Income Increased by 300% and My Net Income by 1,000% in Just Twenty-Four Months – And Why I’m Richer Than Ever

How My School’s Gross Income Increased by 300% and My Net Income by 1,000% in Just Twenty-Four Months – And Why I’m Richer Than Ever

(Or You Can Keep the Rolex, But I’ll Take the Peace of Mind)   By Master Eric Sbarge, NAPMA Maximum Impact and Peak Performers Member   Master Eric Sbarge is the first of a new series of articles in Martial Arts Professional – NAPMA Success Stories. Each month, a NAPMA member will explain how his […]

Share
Inspiring (Holiday) Story from  a School Owner!

Inspiring (Holiday) Story from a School Owner!

I was speaking to a school owner from a pretty typical suburb the other day, it was really entertaining, and I thought you might find it interesting as well (which he gave me permission to share with you).

So, this gentleman, a nice, sharp guy, has been running his school for 14 years, and has been “stuck” at about $26,000 a month gross for the last seven years.

Share

Martial Arts Education

The Last Shot Fall Seven Times, Get Up Eight

The Last Shot Fall Seven Times, Get Up Eight

In defining what is the most important element to success, in any endeavor, you would be hard pressed to find anything more important than attitude. In Japanese, the word for attitude is shisei, which is made up of two kanji meaning shape and forces. In other words, it is the attitude that shapes the forces […]

Share
Easy Ways to Make Sure Search Engines Find your School’s Web Site

Easy Ways to Make Sure Search Engines Find your School’s Web Site

In my last few columns, I have focused on the importance of optimizing your Web site content, both for prospects and search engines, and how this process must be finely tuned, so your Web site will be found, and then be effective. Last month, I introduced the Search Engine Optimization (SEO) concept that makes your […]

Share
Capturing Your Share of the Adult Self-Defense Market: Part 13

Capturing Your Share of the Adult Self-Defense Market: Part 13

The instructor holds the air shield high, at face level. He is prepared to withdraw the air shield when the student strikes to avoid too much impact on the student’s hand. Again, the student must feel the impact, so that he can gauge the power of his strike. Retract the shield just a micro-instant after […]

Share

Martial Arts Management

What If There Was A Recession! But You Didn’t Attend?

What If There Was A Recession! But You Didn’t Attend?

This is a brief excerpt of my in-depth Inter-view with Dan Kennedy. You can read the entire interview and participate in a live call, with Dan Kennedy and me, on July 15. Visit NAPMA.com/DanKennedy to register.Stephen Oliver: Let’s start with the so-called elephant in the room: the economy and the dreaded “R” word. Economists recession […]

Share
From Struggling to Successful, and a Second Location with the Right Coach

From Struggling to Successful, and a Second Location with the Right Coach

A small town school in Hampstead, Maryland got big results when its owner, Joe Borucki learned how to get the most from no-cost advertising. As he launches a second location, he takes a few moments to review the secrets of his success with CEO Stephen Oliver.

Share
Time Integrity for Entrepreneurs: Idea Day, Part 2

Time Integrity for Entrepreneurs: Idea Day, Part 2

Last month, I challenged you to schedule one IDEA DAY per month that you spend reading and studying all of the business educational materials, books, CDs, DVDs, etc. that you invested money to acquire, but have had no time to focus on the contents. This month, in part 2, I’ll present you with rules for […]

Share

Success Story

From Struggling to Successful, and a Second Location with the Right Coach

From Struggling to Successful, and a Second Location with the Right Coach

A small town school in Hampstead, Maryland got big results when its owner, Joe Borucki learned how to get the most from no-cost advertising. As he launches a second location, he takes a few moments to review the secrets of his success with CEO Stephen Oliver.

Share
How My School’s Gross Income Increased by 300% and My Net Income by 1,000% in Just Twenty-Four Months – And Why I’m Richer Than Ever

How My School’s Gross Income Increased by 300% and My Net Income by 1,000% in Just Twenty-Four Months – And Why I’m Richer Than Ever

(Or You Can Keep the Rolex, But I’ll Take the Peace of Mind)   By Master Eric Sbarge, NAPMA Maximum Impact and Peak Performers Member   Master Eric Sbarge is the first of a new series of articles in Martial Arts Professional – NAPMA Success Stories. Each month, a NAPMA member will explain how his […]

Share
Inspiring (Holiday) Story from  a School Owner!

Inspiring (Holiday) Story from a School Owner!

I was speaking to a school owner from a pretty typical suburb the other day, it was really entertaining, and I thought you might find it interesting as well (which he gave me permission to share with you).

So, this gentleman, a nice, sharp guy, has been running his school for 14 years, and has been “stuck” at about $26,000 a month gross for the last seven years.

Share
Partners and Advertisers
Pro Grade Training Gear Maurice Pro Martial Arts
ASF International

Recent Posts

Martial Arts Professional Asks…. Tom Hopkins, The Builder of Sales Champions

Martial Arts Professional Asks…. Tom Hopkins, The Builder of Sales Champions

| April 13, 2014 | 0 Comments

In your view, how much time and effort should instructors invest in generating leads for new students?    Tom Hopkins answers…   A school owner’s most important investment of time and effort is to sell memberships. A major part of that effort is to become known as an expert, an advisor in physical fitness and […]

Share

Continue Reading

Are you Confused? Who is Stephen Oliver and Why Should I Listen To Him???

Are you Confused? Who is Stephen Oliver and Why Should I Listen To Him???

| April 7, 2014 | 0 Comments

Gee – in our industry it seems like everyone has popped up to offer advice – how do you tell fact from fantasy? Value from Fraud?   Unfortunately in our industry most of the really successful people are spending their time growing their staff, students, schools, and especially their net profit not sharing their secrets with […]

Share

Continue Reading

What Matters Most

What Matters Most

| April 3, 2014 | 0 Comments

  Twelve months ago, I sat down to begin writing a column for this magazine, a column about philosophy and how it relates to business. And at the time, my son had just been born and things were changing in my life. Up until that point, while running my business, I would get caught up […]

Share

Continue Reading

Kimbos, Bimbos and the Future!

Kimbos, Bimbos and the Future!

| March 30, 2014 | 0 Comments

Taking Another Shot at Good Competition: What it Means to All of Us, Who We Are and How We Are Perceived! By MAH (“Mad as Hell”) Joe Corley I have just gagged my way through the CBS primetime debut of “mixed martial arts, featuring “the one, the only Kimbooooooooooo Sliiiiiiiiiiiice!” During two hours and 45 […]

Share

Continue Reading

Traditional Values at Tournaments

Traditional Values at Tournaments

| March 28, 2014 | 1 Comment

I attended two National Traditional Karate tournaments one summer, while a friend attended a national “open” tournament. Our experiences were quite different, and I think it’s appropriate that professionals in our industry discuss those differences. The referees at the tournaments I attended were in complete charge of their rings, including the surrounding area, whether it […]

Share

Continue Reading

How Can Your Web Site Attract More Students?

How Can Your Web Site Attract More Students?

| March 22, 2014 | 0 Comments

In my March 2008 column, I covered the various reasons why every martial arts school should have a Web site as part of its marketing plan. I also emphasized that your school’s Web site has two main purposes: to increase new business and to retain and extend the training of current students. Much like how […]

Share

Continue Reading

Be Careful What You Wish for—You May Get It! Part 2

Be Careful What You Wish for—You May Get It! Part 2

| March 20, 2014 | 0 Comments

In the last column I explained that most school owners who want to do multiple schools probably shouldn’t. I gave you a few questions to ask yourself prior to considering a second location: Why do I want a second location? Am I capable of managing multiple locations? Is my existing staff focused on our growth […]

Share

Continue Reading

Stay Focused on the Big Picture

Stay Focused on the Big Picture

| March 18, 2014 | 0 Comments

A reader of this column sent me an email recently, thanking me for a column I had written on getting outside the box. She then told me how she had lost focus for a while, but had turned things around. She encouraged me to write a column on staying focused. I immediately thought of my […]

Share

Continue Reading

Stick to the Flight Plan

Stick to the Flight Plan

| March 14, 2014 | 0 Comments

Somewhere in the middle of rushing between activities, places and people, somewhere in the crevices of our wall-to-wall work schedules, there is the time we take for ourselves. This is when we do something a little extra for ourselves—perhaps a hobby or simply to relax and focus our minds to reorganize our thoughts. A little […]

Share

Continue Reading

Seek to Understand

Seek to Understand

| March 12, 2014 | 0 Comments

In the daily routine of running a business, it can become easy to look for patterns that make our lives easier. In fact, looking for patterns is built into the human psyche. So many strange photographs and ghost sightings can be explained merely by the fact that the human eye is predetermined to find the […]

Share

Continue Reading

Time Integrity for Entrepreneurs: Idea Day, Part 1

Time Integrity for Entrepreneurs: Idea Day, Part 1

| March 10, 2014 | 0 Comments

As business owners and entrepreneurs, each of us invests our time and money in information. Each month, you receive a massive amount of materials from various sources: wisdom, techniques, ways to market, ways to earn money and tips on how to make your business more successful. You may go to conventions and seminars and invest […]

Share

Continue Reading