Martial Arts Professional Magazine

The Final Word… Mile High Methods

This is a brief excerpt of my in-depth Inter-view with Dan Kennedy. You can read the entire interview and participate in a live call, with Dan Kennedy and me, on July 15. Visit NAPMA.com/DanKennedy to register.Stephen Oliver: Let’s start with the so-called elephant in the room: the economy and the dreaded “R” word. Economists […]

Martial Arts School Growth Potential

As a quick re-cap:
The essential keys to “lock the back door” for long-term student retention are:
1. Over-delivering on customers’ expectations of customer.
2. Clearly communicating the benefits of ongoing training at your school, to students and their families.
3. Creating a positive community in your school.
4. Exciting and productive classes that clients perceive to be valuable.
#3 – […]

The Radical Left

Before I tell you about Thich Nhat Hahn (pronounced “Tick-knot-hon”) and why you should jump on the Internet and “Google” his name AND then run to the bookstore and buy one or more of his books, let me tell you about how all of this applies to YOUR BUSINESS.
If you believe that the practice of […]

No B.S. Success

There is a “secret key” to peak personal productivity and performance that entrepreneurs are unwittingly depriving themselves of, to a worsening extent from one year to the next. This subtle form of self-sabotage takes its toll many different ways.
Entrepreneurs and sales professionals need resiliency. We face opposition; we experience rejection and disappointment; and we resolve […]

Internet Secrets to Grow Your School

In the last article, I presented the ins and outs of creating a successful prospect Web site. This article will explain the second stage of development, which is the current student or member site. The contents of these two sites are totally different and so are their purposes.
I have already mentioned that the prospect site […]

Wariorwiz

When I served my three tours of military duty in Southeast Asia, we used multiple layers of defensive methods, or multiple redundancy defenses, to protect an installation.
For example, my job as a dog handler was to be the first level of defense, encountering the enemy outside the perimeter of the installation. We were […]

Doing The Right Things

Taking Another Shot at Good Competition: What it Means to All of Us, Who We Are and How We Are Perceived!
By MAH (”Mad as Hell”) Joe Corley
I have just gagged my way through the CBS primetime debut of “mixed martial arts, featuring “the one, the only Kimbooooooooooo Sliiiiiiiiiiiice!”
During two hours and 45 minutes of “non-stop […]

Fitness Kickboxing

When someone calls and inquires about your martial art fitness programming, how do you handle the call? I’ve found that this is probably the biggest challenge most school owners face, when selling their fitness programming. They’ll run an ad to make the phone ring, but have no idea what to say when they have a […]

Classical Thought

Part 6 of a Six-Part Series on Using Kata (or Form) For Martial Arts Development
My series of columns has presented what kata or form practice can do for you and your students; but we all know that many, if not most, don’t experience the good effect I have been describing, as a result of well […]

Reality Check

The instructor holds the air shield high, at face level. He is prepared to withdraw the air shield when the student strikes to avoid too much impact on the student’s hand. Again, the student must feel the impact, so that he can gauge the power of his strike. Retract the shield just a micro-instant after […]

The Psychology of Success

There are seven secrets, or principles, of sales success. The highest paid salespeople practice them every day. The regular application of these principles is virtually guaranteed to move you to the top of your field.

Secret #1: Be serious! Make a decision to go to the top of your field. Make a decision today to join […]

Expand Your Thinking

Step #1: Be a collector of good ideas for your business, for your relationships, for your future. My mentor taught me to keep a journal when I was twenty-five years old, and I’ve been doing it ever since. I will pass them to my children and grandchildren. If you hear a good health idea, then […]

The Science Of Fighting

1. Trying to counter an attack when a fighter should be leading the attack. Counterattacking, like faking, is a very advanced art form. It requires knowing three things: the lead of the opponent, your method of avoiding his lead and the exact method to execute the proper counter shot.
2. Failing to step in when punching. […]

As I see It

A large percentage of our industry is comprised of part-time instructors and school owners. They typically work a day job and then teach classes at schools with limited hours of operation. They may also sub-lease space from a church, recreational center, YMCA, health club, etc. Some even teach in their garages, just as my friend’s […]