How important is truth in today’s world? As a salesperson, one of the biggest misconceptions of our profession is that we will say anything to make a sale. To the public, and sometimes to ourselves, it appears that the end objective is more important than telling the truth. That is just not true for the Conscious Salesperson. Our job is to find the benefits and value of our product or service for our prospects and tell them the truth. When it comes to making a sale, what are your...
Read More »New Articles
The Ultimate School Character Development Program by Zig Ziglar
Zig the master of motivation, developed the I CAN Program that is a comprehensive character-building curriculum for your students—parents and your community will recognize it as an “added value” that makes your school unique. You’ll enroll more students easier and improve retention, with the I CAN Program. It’s already being used in academics schools across ...
Read More »Following My Passion and the Market, Part 2
After launching Cardio Karate during 1996, I realized that it attracted students with completely different needs. They didn’t come to class to learn martial arts, but to lose weight and become healthier. If those students continued to eat junk food, however, then they wouldn’t have received the results they wanted, regardless of how good the ...
Read More »Were You Born With It? Part 2
If not, is your School DOOMED for Mediocrity (or Failure)? Last month, my column explored the influence of our environment on our performance as entrepreneurs. Picture Donald Trump making his way to the boardroom, but, in place of his regular staff of executives and experts, are a bunch of interns and mailroom employees. Now, I’m ...
Read More »Features
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The Ultimate School Character Development Program by Zig Ziglar
Zig the master of motivation, developed the I CAN Program that is a comprehensive character-building curriculum for your students—parents and your community will recognize it as an “added value” that makes your school unique. You’ll enroll more students easier and improve retention, with the I CAN Program. It’s already being used in academics schools across ...
Read More » -
The Ultimate Martial Arts Enthusiast Shows You How To Systematize and Create a Profitable "Turnkey" School, with Master Ranulfo Gonzalez
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A Bigger Vision for the Martial Arts Industry
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Life Lessons From Martial Arts: How to Set a Goal
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NAPMA Presents at Action Martial Arts Magazine Hall of Honors
Martial Arts Management
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The Power of Truth, Integrity and High Ethics
How important is truth in today’s world? As a salesperson, one of the biggest misconceptions of our profession is that we will say anything to make a sale. To the public, and sometimes to ourselves, it appears that the end objective is more important than telling the truth. That is just not true for the Conscious Salesperson. Our job is to find the benefits and value of our product or service for our prospects and tell them the truth. When it comes to making a sale, what are your...
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Create a Referral Culture: Business culture affects staff as well as customers
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Life Lessons From Martial Arts: How to Set a Goal
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Important Issues for Large School Operators, Part II: The Non-Compete Clause.
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Turn off Inhibition and Turn on Wealth Attraction
Martial Arts Marketing
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Were You Born With It? Part 2
If not, is your School DOOMED for Mediocrity (or Failure)? Last month, my column explored the influence of our environment on our performance as entrepreneurs. Picture Donald Trump making his way to the boardroom, but, in place of his regular staff of executives and experts, are a bunch of interns and mailroom employees. Now, I’m ...
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Were You Born With It?, Part 1
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A Bigger Vision for the Martial Arts Industry
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Internet Insider Information About Domain Names, Hosting Services and Such.
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Multiply your Print Advertising Results, Quickly and Easily, without Spending Another Dime! Part 10
Martial Arts Education
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Following My Passion and the Market, Part 2
After launching Cardio Karate during 1996, I realized that it attracted students with completely different needs. They didn’t come to class to learn martial arts, but to lose weight and become healthier. If those students continued to eat junk food, however, then they wouldn’t have received the results they wanted, regardless of how good the ...
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Learn From Your Students
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Backing Down the Prison Bully, Part 3
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Following My Passion and the Market, Part 1
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In Pursuit of Mastery and Leadership
MartialArtsProfessional Business Information for Martial Arts School Owners