Enrollment & Retention
8 hours ago
Your Martial Arts School Retention Rate Is the Only Metric That Matters
Your martial arts school retention rate — not your trophy case — is the honest…
BJJ News
22 hours ago
UFC GYM Is Testing Three Ways to Sell Martial Arts. Independent School Owners Should Pay Attention.
Full-service clubs, a standalone jiu-jitsu studio in Manhattan run on BJJLink, and a packaged 20-week…
Legislation & Regulation
22 hours ago
FTC Settles Premier Martial Arts Franchise Case for $1.85 Million — Some Franchisees Can Walk Away Without Penalty
The FTC says the Premier Martial Arts franchisor and its former franchise sales organization told…
Industry History
1 day ago
Movie Theater Promotions and the Martial Arts School
How martial arts schools used movie theater lobbies from the 1980s to 2026, the 1989…
Teaching & Curriculum
2 days ago
Bullying, Part Three: Train The Other Two-Thirds!
Most kids already want to stop what they're watching and have never been told how.…
BJJ Academy Operations
4 days ago
Reddit Ads for BJJ, Muay Thai and MMA Gyms: Who’s There and How Targeting Works
29 per cent of US men use Reddit against 23 per cent of women, and…
Legislation & Regulation
4 days ago
Ontario Legalizes Professional Muay Thai: What the New Rules Mean for Gyms, Fighters and Promoters
From 1 October 2026 the Ontario Athletics Commission sanctions professional Muay Thai, elbows included. What…
Mindset & Leadership
5 days ago
The Two Pieces of Advice That Keep School Owners Broke: Protect Your Next Five Years!
Two errors do most of the damage. One question sorts the advice worth taking from…
Enrollment & Retention
5 days ago
Martial Arts Membership Renewals: Retention, Progress Checks and Upgrades
A renewal is not a second sale. The three renewal moments, what belongs in a…
BJJ Academy Operations
6 days ago
When a Prohibited Technique Causes Catastrophic Injury: The Safety Questions Every BJJ Academy Should Ask
Five weeks after a prohibited slam left black belt Willian "Kabuto" Masuda with a severe…
