Someone recently asked me to cite the 12 points that I thought were most important to understand the correct mental attitude during a self-defense situation. Here’s my answer.1. “Trust your gut.” If you have any doubt, then there is no doubt-something ain’t right. 2. Perfect intention is more powerful than perfect technique. If you have ...
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Martial Arts Professional Asks… Jay Abraham, Marketing Guru
What would you recommend to martial arts school owners to improve their advertising? Jay Abraham answers… First, set very specific goals for your advertising. Make sure the ads are designed to be direct response and focused strictly on the reader, stating what is in it for him or her. Include a call-to-action message. Offer information, ...
Read More »A Special Tribute to Grand Master H.U. Lee and Chief Master Richard Reed
Without a doubt, I would not be who I am, where I am, doing what I do, without the powerful influences of Grand Master H.U. Lee and Chief Master Richard Reed
Read More »In Pursuit of Mastery and Leadership
[Editor’s Note: This column presents the text of the third and fourth pages of the formal, color invitation that Master Corley presents to his students who are invited to his school’s Leadership Training program. It reflects his thoughts on the pursuit of mastery. Read and use whichever parts you like…and be sure to walk the ...
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A Special Tribute to Grand Master H.U. Lee and Chief Master Richard Reed
Without a doubt, I would not be who I am, where I am, doing what I do, without the powerful influences of Grand Master H.U. Lee and Chief Master Richard Reed
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Protect your Assets with the Right Business Entity, Part 2
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Creating Automatic Referrals: Having a Great Program and Student Relationship is Simply NOT Enough
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The Folly of Low Price
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Conducting a Personal Inventory of Your “Knowledge Resources”
Martial Arts Management
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Martial Arts Professional Asks… Jay Abraham, Marketing Guru
What would you recommend to martial arts school owners to improve their advertising? Jay Abraham answers… First, set very specific goals for your advertising. Make sure the ads are designed to be direct response and focused strictly on the reader, stating what is in it for him or her. Include a call-to-action message. Offer information, ...
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A Special Tribute to Grand Master H.U. Lee and Chief Master Richard Reed
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Conduct a Personal Inventory of Your Knowledge Resources
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Is Martial Arts Instruction a Real Job?
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The 10 “Secrets” of Leadership
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How to Generate More Traffic to Your Website
Is your website effective or not? Is it adding to your bottom line by bringing you new business? If the answer is “Yes” then your website is effective, if the answer is “No” then you need to find out why, and the best place to start is by gathering certain benchmarks that will indicate where the ...
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Locking a Steel Cage Around Your Student Body…the Keys to Ironclad Student Retention, Part 6
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The Most Influential Martial Arts Business Leader in the U.S.
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Multiply your Print Advertising Results, Quickly and Easily, without Spending Another Dime!
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On Mental Attitude
Someone recently asked me to cite the 12 points that I thought were most important to understand the correct mental attitude during a self-defense situation. Here’s my answer.1. “Trust your gut.” If you have any doubt, then there is no doubt-something ain’t right. 2. Perfect intention is more powerful than perfect technique. If you have ...
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A Special Tribute to Grand Master H.U. Lee and Chief Master Richard Reed
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In Pursuit of Mastery and Leadership
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What Matters Most
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How to Maximize Fitness Results for your Students