MartialArtsProfessional Business Information for Martial Arts School Owners

1) Make sure that everyone who enters your fitness classes is properly screened to ensure that they are physically capable of handling the class. 2) Students need to be brought slowly into the program with some type of introductory class, so the instructor can get to know students and evaluate their fitness level. This is ...

Recently, I’ve been thinking about the difference between the relationships I’ve established with my current students and how I previously interacted with my traditional martial arts students. The biggest difference, of course, is that my current students are adults. In a short period of time, I realized that for me to be successful teaching fitness ...

In my previous columns, I explained that the first ingredient of success is peace of mind. Peace of mind is achieved by creating a vision of your perfect future. You begin unlocking your potential by envisioning your life, as if it were exactly how you would want it to be. Then, you work backwards from ...

Part 1: The “Mindset” of the Marketer In my next series of columns, we’ll explore the fundamentals of HIGHLY-EFFECTIVE marketing and advertising. Your goal is advertising pieces that ACHIEVE RESULTS and generate business for you and your school. The FIRST step to create more effective marketing pieces is to challenge your perceptions of marketing and ...