MartialArtsProfessional Business Information for Martial Arts School Owners

Part 6: The Anatomy of an Ad: Body Copy, Part 2 The Reason Why If you read and were guided by last month’s column, then your ads’ body copy is now 100% focused on your customer (either a prospect or the parents of a prospect) and your customers’ needs. The next use of body copy ...

1) Make sure that everyone who enters your fitness classes is properly screened to ensure that they are physically capable of handling the class. 2) Students need to be brought slowly into the program with some type of introductory class, so the instructor can get to know students and evaluate their fitness level. This is ...

Recently, I’ve been thinking about the difference between the relationships I’ve established with my current students and how I previously interacted with my traditional martial arts students. The biggest difference, of course, is that my current students are adults. In a short period of time, I realized that for me to be successful teaching fitness ...

In my previous columns, I explained that the first ingredient of success is peace of mind. Peace of mind is achieved by creating a vision of your perfect future. You begin unlocking your potential by envisioning your life, as if it were exactly how you would want it to be. Then, you work backwards from ...