MartialArtsProfessional Business Information for Martial Arts School Owners
The central source of information for professional martial artists around the world.
Potential Channels for your Marketing Message:
We’re enhancing our “traditional” print marketing channels with LOTS of new, innovative online marketing systems that can help you attract new customers and clients faster, and more efficiently than ever before. Take a look at (just a few) of these new opportunities, and let’s discuss how we can build a package that can help you accomplish your business goals this year.
- Mastering the Martial Arts Business Magazine (Physical Magazine, Details Below)
- MartialArtsProfessional.com (Online Magazine)
- NapmaTV.MartialArtsProfessional.com (Online Video Site for School Owners)
- NapmaQuantumLeap.com (Live Event for School Owners)
- ExtremeSuccessAcademy.com (Live Event for School Owners)
- NAPMA Email Campaigns
- NAPMA E-Newsletter Sponsor
…and MANY more opportunities to “get in front” of the Martial Arts Audience!
Audience
Our audience is virtually every martial arts facility in North America, professional martial arts instructors, personal trainers, martial arts consultants, fitness professionals, YMCAs, health clubs, ad agencies, key industry professionals and most companies offering a martial arts related product or service. Plus, Mastering the Martial Arts Business magazine continues to grow its circulation in the UK, Australia and Latin America.
Distribution
Mastering the Martial Arts Business magazine is the official publication of the National Association of Professional Martial Artists (NAPMA). An advance subscription is provided to more than 2,100 NAPMA members as one of their member benefits. In total, Mastering the Martial Arts Business is circulated to over 13,000 martial arts school owners and instructors in the martial arts and fitness fields.
Editorial Philosophy
The goal of Mastering the Martial Arts Business is to be the complete source for news, education, product reviews and innovative developments in the world of martial arts business. To achieve this, we’ve assembled an expert team of columnists and feature writers who are leaders in the fields of business management, personal motivation, health and fitness, and education.
Shelf Life
Because Mastering the Martial Arts Business is packed with step-by-step tutorials, expert advice and proven successful business strategies, readers rely on Mastering the Martial Arts Business for future reference, making its shelf life years, not days. Ads in Mastering the Martial Arts Business will be seen again and again, reinforcing your message and bringing sales long after the issue was received.
Content is King
Each issue is packed with the innovative marketing strategies, industry news, business management education and how-to techniques that Mastering the Martial Arts Businesss need to stay on the cutting edge. Mastering the Martial Arts Business brings together the vast knowledge of top school owners, industry experts, legendary instructors, motivational gurus and some of the most famous names in the martial arts community. In addition, Mastering the Martial Arts Business serves as a resource guide of products and services that every professional martial artist needs.
Benefits of Advertising
Mastering the Martial Arts Business reaches a highly targeted audience of martial arts professionals. As a business magazine, Mastering the Martial Arts Business presents the right editorial environment for getting your ads noticed by the people you want to notice them.
Professional martial artists are the industry’s most wanted decision makers, and Mastering the Martial Arts Business delivers these “cream of the crop” buyers to you.
By providing in depth features, real world success stories, training tools and education, Mastering the Martial Arts Business has become a must-read for anyone who has to keep learning to keep earning in the martial arts school business
Summary
While other martial arts magazines reach students and enthusiasts, Mastering the Martial Arts Business delivers to professionals. If you’re trying to reach this highly sought-after group of decision makers, there’s not a more focused and affordable way than through Mastering the Martial Arts Business.
Mastering the Martial Arts Business is published ten times a year. The magazine is printed using only top-quality production values to ensure your ad looks its best.
Advertising Sizes, Rates & Schedule
|
1X |
3X |
6X |
12X |
|
| Inside Front Cover |
$1944 |
$1931 |
$1869 |
$1744 |
| Inside Back Cover |
1944 |
1931 |
1869 |
1744 |
| Back Cover |
2244 |
2181 |
2056 |
1944 |
| Four Color | ||||
| Full Page, Tab(10-1/2” x 13”) |
$1669 |
$1606 |
$1544 |
$1419 |
| Full Page, Legacy(8-1/8” x 10-1/2”) |
$1640 |
$1590 |
$1490 |
$1390 |
| 1/2 Page |
1424 |
1361 |
1294 |
1169 |
| 1/4 Page |
1169 |
1106 |
1044 |
919 |
| 1/6 Page |
924 |
861 |
799 |
736 |
| 1/12 Page |
674 |
624 |
561 |
499 |
| Black & White | |||||
| Full Page |
$1369 |
$1306 |
$1244 |
$1119 |
|
| 1/2 Page |
1124 |
1061 |
994 |
869 |
|
| 1/4 Page |
869 |
806 |
744 |
619 |
|
| 1/6 Page |
624 |
561 |
499 |
436 |
|
| 1/12 Page |
374 |
324 |
261 |
199 |
|
|
|
|||||
|
Classified Ad Rates and Specifications Classified ad orders and text must be received 30 days in advance of publication dates. Payment is due with orders. Rates are $50 for the first 30 words and $1 per each additional word, with a maximum of 50 words per ad. All ad rates are based upon on-time submission of completed digital ads on disk. Agency commission (15%) is paid only to recognized agencies on gross billing of display space and color. Mechanical or production work performed by Mastering the Martial Arts Magazine is not commissionable. |
|||||
| Display Advertising Closing and Materials Due DatesMastering the Martial Arts Business Magazine is published 10 times per year. | |||
| Issue Date | Ad Reservations Due | Materials Due | Mail Date |
|---|---|---|---|
| January/February | November 1 | November 26 | December 20 |
| March | January 1 | January 25 | February 15 |
| April | February 1 | February 25 | March 15 |
| May | March 2 | March 25 | April 12 |
| June/July | April 1 | April 25 | May 17 |
| August | June 1 | June 25 | July 12 |
| September | July 1 | July 25 | August 16 |
| October | August 1 | August 25 | September 13 |
| November | September 1 | September 25 | October 11 |
| December | October 1 | October 25 | November 15 |
These deadlines represent the date artwork must be received and are subject to change.
To Reserve Display or Classified Advertising:
Contact TobyMilroy@NAPMA.com
Mechanical Specifications
| Size |
Width
|
Depth
|
Legacy Sizes h x w(8.125” x 10.5” trim size)
|
|---|---|---|---|
| Spread (Two Full Pages) | |||
| —Non-Bleed (Live Area) |
19-1⁄4″
|
12″
|
15-1/4” x 9-1/2”
|
| —Trim |
21″
|
13″
|
16-1/4” x 10-1/2”
|
| —Bleed |
21-1⁄4″
|
10-1⁄4″
|
16-1/2” x 10-3/4”
|
| Full Page | |||
| —No-Bleed (Live Area) |
9-1⁄2″
|
12″
|
7” x 9-1/2”
|
| —Trim |
10-1⁄2″
|
13″
|
8-1/8” x 10-1/2”
|
| —Bleed |
—
|
—
|
No Bleed allowed on legacy size
|
| Two-Thirds Page, Vertical |
4-3/4″
|
12″
|
4-1/2” x 9-1/2”
|
| Half Page, Island |
6″
|
8-3⁄4″
|
7-1/4 x 4-1/2”
|
| Half Page, Horizontal |
9-1/2″
|
5-3/4″
|
4-1/2” x 7”
|
| Third Page, Square |
6″
|
5-3/4″
|
4-1/2” x 4-5/8”
|
| Third Page, Vertical |
2-3⁄4″
|
12″
|
2-1/2” x 9-1/2”
|
| Quarter Page, Vertical |
5-3/4″
|
5-3/4″
|
3-3/8” x 4-5/8”
|
| Sixth Page, Horizontal |
6″
|
2-7/8″
|
|
| Twelth Page, Square |
2-3⁄4″
|
2-3⁄4″
|
2-1/8 x 2-5/16”
|
| Live matter on pages (type, critical areas of photos or graphics) MUST be kept 1/4” from the edge of the page. | |||
Digital Production Specifications:
Advertising rates are based on the advertiser providing materials as specified.
Preferred: Adobe Acrobat PDF/X-a1 compliant PDF.
Accepted: Adobe Illustrator CS2 EPS, Adobe Photoshop CS2 TIFF (300 dpi), Adobe InDesign CS2-CS5. All
supporting files must be included: logos, artwork, scans, screen and printer fonts. Scans must be CMYK TIFF 300 dpi format. For Adobe Illustrator EPS files: include any placed images unless embedded in file; convert type to outlines or include all fonts.
PC/Windows Files: Not accepted in native format
(Quark, InDesign, Corel, etc.). If ads are created on a PC, please supply PDF/X-1a files.
Submitting Digital Materials:
Ad files may be sent on CD or DVD to:
Mastering the Martial Arts Magazine, Production
Department: Admin@NAPMA.com
Ad Alterations and Copy Changes: All copy changes must be made in writing via fax or e-mail and submitted prior to deadline. No copy corrections will be accepted verbally. Advertiser and/or agency assumes risk of possible errors. Publication will exert its best effort, but cannot assume liability for errors or copy changes.
Materials: Any material not requested to be returned will be archived and stored as a convenience to advertisers; publisher assumes no liability for the safekeeping of materials.
Compliance with Specifications: Ads that do not meet the proper size specifications will be handled as follows:
Ads that are larger or smaller than specified will be reduced or enlarged to fit our standard space for that ad, including disproportionate reduction or enlargement.
Please submit correctly sized ads to avoid problems with type compression or expansion or lowered resolution.
Ads that do not pass our preflight for compliance with PDF/X-1a standard may be returned to the advertiser; or, at the publisher’s option, repairs may be attempted. Additional charges may apply in this event. We will notify the advertiser/agency of preflight problems and accept replacement files if submitted prior to relevant production deadlines.
Mailing Address:
Mastering the Martial Arts Business Magazine
2578 Enterprise Road, Ste. 344
Orange City, FL 32763
