I don’t need to tell you that there’s a downturn in the martial arts industry. Even the most optimistic martial arts business leaders admit that times are tough. One solution is to add new programming, but many school owners counter that idea with the argument that it will distract from their core business or that ...

Creating a long-term fitness program in your martial arts school is not as hard as you think. Most likely, you already have one in your conventional martial arts program. All you must do is sell it differently to the adult fitness market than you would to typical prospects looking for conventional martial arts. Fitness students ...