I had a meeting recently with 35 really smart school owners who are all involved in growth process for their businesses...

Part 10: The Anatomy of an Ad: Body Copy, Part 6 Unique Selling Proposition (USP) Although you should replicate PROVEN successful marketing pieces and strategies, it’s also extremely important to separate your message from your “competition” and other marketing clutter in the marketplace. In recent columns, I presented the concept of “agitating” the problem and ...

  NAPMA’s Martial Arts Business Breakthrough TV On this episode: The Truth About “Selling Out” in the Martial Arts Business! Preparing for the Release of “Kung Fu Panda 2” and Other Family Summer Blockbuster Releases. A FREE Gift just for watching Martial Arts Business Breakthrough TV! Resources from today’s Episode: The 2011 NAPMA Financial Power ...

  NAPMA’s Martial Arts Business Breakthrough TV On this episode: The Reality of “Building a Better Mouse Trap” in You Martial Arts Business! How you can help support disaster relief efforts in Japan and dig deep roots in your community at the same time. A FREE Gift just for watching Martial Arts Business Breakthrough TV! Resources from ...

On this episode: Martial Arts Business SYSTEMS you MUST have in your school! An Answer to a School Owner’s Question About Student Retention A NAPMA Solution to Your Marketing and Retention Problems (and Makes your Life Easier Too!!) A FREE Gift just for watching Martial Arts Business Breakthrough TV! Resources from today’s Episode: Generating A ...

As a quick re-cap:The essential keys to “lock the back door” for long-term student retention are: 1. Over-delivering on the expectations of customer at every turn. 2. Clearly communicating the benefits of ongoing training at your school, not only to the student, but also the entire family unit. 3. Creating a positive community in your ...

As a quick re-cap: The essential keys to “lock the back door” for long-term student retention are: 1. Over-delivering on the expectations of customer at every turn. 2. Clearly communicating the benefits of ongoing training at your school, not only to the student, but also the entire family unit. 3. Creating a positive community in ...

Part 5: The Anatomy of an Ad: Body Copy What Is your Sales Story? Many of the marketing pieces of martial arts school owners start with egocentric descriptions of their businesses and credentials, instead of the information that prospective students and their families need to solve their problems. This is a common copywriting error that ...

On this episode: Managing and Developing a HIGH Performing Staff! An Answer to a School Owner’s Question About Upgrades A NAPMA Solution to Your Marketing and Retention Problems (and Makes your Life Easier Too!!) A FREE Gift just for watching Martial Arts Business Breakthrough TV! Resources from today’s Episode: http://www.napma.com/TopSchools/ http://www.napma.com/JayAbraham Would you like to ...