Part 1: The “Mindset” of the Marketer In my next series of columns, we’ll explore the fundamentals of HIGHLY-EFFECTIVE marketing and advertising. Your goal is advertising pieces that ACHIEVE RESULTS and generate business for you and your school. The FIRST step to create more effective marketing pieces is to challenge your perceptions of marketing and ...

The debate goes something like this: Are you simply born with “it” or are you the sum total of your experiences? Was Muhammad Ali predestined to become a champion at conception, or was he compelled to greatness by his circumstances? One thing is certain; in today’s information age we have every opportunity to set ourselves ...

A small town school in Hampstead, Maryland got big results when its owner, Joe Borucki learned how to get the most from no-cost advertising. As he launches a second location, he takes a few moments to review the secrets of his success with CEO Stephen Oliver.

I had a meeting recently with 35 really smart school owners who are all involved in growth process for their businesses...

Part 10: The Anatomy of an Ad: Body Copy, Part 6 Unique Selling Proposition (USP) Although you should replicate PROVEN successful marketing pieces and strategies, it’s also extremely important to separate your message from your “competition” and other marketing clutter in the marketplace. In recent columns, I presented the concept of “agitating” the problem and ...

  NAPMA’s Martial Arts Business Breakthrough TV On this episode: The Truth About “Selling Out” in the Martial Arts Business! Preparing for the Release of “Kung Fu Panda 2” and Other Family Summer Blockbuster Releases. A FREE Gift just for watching Martial Arts Business Breakthrough TV! Resources from today’s Episode: The 2011 NAPMA Financial Power ...

  NAPMA’s Martial Arts Business Breakthrough TV On this episode: The Reality of “Building a Better Mouse Trap” in You Martial Arts Business! How you can help support disaster relief efforts in Japan and dig deep roots in your community at the same time. A FREE Gift just for watching Martial Arts Business Breakthrough TV! Resources from ...

On this episode: Martial Arts Business SYSTEMS you MUST have in your school! An Answer to a School Owner’s Question About Student Retention A NAPMA Solution to Your Marketing and Retention Problems (and Makes your Life Easier Too!!) A FREE Gift just for watching Martial Arts Business Breakthrough TV! Resources from today’s Episode: Generating A ...

As a quick re-cap:The essential keys to “lock the back door” for long-term student retention are: 1. Over-delivering on the expectations of customer at every turn. 2. Clearly communicating the benefits of ongoing training at your school, not only to the student, but also the entire family unit. 3. Creating a positive community in your ...