Part 5: The Anatomy of an Ad: Body Copy What Is your Sales Story? Many of the marketing pieces of martial arts school owners start with egocentric descriptions of their businesses and credentials, instead of the information that prospective students and their families need to solve their problems. This is a common copywriting error that ...

On this episode: Managing and Developing a HIGH Performing Staff! An Answer to a School Owner’s Question About Upgrades A NAPMA Solution to Your Marketing and Retention Problems (and Makes your Life Easier Too!!) A FREE Gift just for watching Martial Arts Business Breakthrough TV! Resources from today’s Episode: http://www.napma.com/TopSchools/ http://www.napma.com/JayAbraham Would you like to ...

How to decipher the curriculum conundrum? The question remains, how do you most effectively structure your class schedule to make the best use of your time and have the best student outcomes?   Obviously, I’m not advocating or suggesting that you should eliminate classes for younger students, but, in so many schools that are following ...

As a quick re-cap: The essential keys to lock the back door for long-term student retention are: 1. Over-delivering on customers expectations of customer. 2. Clearly communicating the benefits of ongoing training at your school, to students and their families. 3. Creating a positive community in your school. 4. Exciting and productive classes that clients ...

Former World Champion Jeff Smith – Master Martial Artist, and Master Businessman

MABB TV Episode Featuring The Great Grandmaster Jhoon Rhee!        

  NAPMA’s Martial Arts Business Breakthrough TV On this episode: The Most Dangerous Trends in the Martial Arts Business! A FREE Gift just for watching Martial Arts Business Breakthrough TV! Resources from today’s Episode: The 2011 NAPMA Financial Power Summit Martial Arts Business Confernce! http://www.napmaseminar.com/   Would you like to learn more about NAPMA’s Solutions ...

  NAPMA’s Martial Arts Business Breakthrough TV On this episode: The WORST Advice We’ve Ever Hear in the Martial Arts! A FREE Gift just for watching Martial Arts Business Breakthrough TV! Resources from today’s Episode: The 2011 NAPMA Financial Power Summit Martial Arts Business Confernce! http://www.napmaseminar.com/   Would you like to learn more about NAPMA’s ...

Training for Success: Frank Brown, Mile High Karate Training Director Frank Brown. As a longtime member of the Mile High Karate professional team and now as one of its training directors, Master Frank Brown’s primary responsibility is to help the school owners and their staff members, who become new MHK schools, understand and implement new ...

Key Number 3: Creating a positive community in your school to reinforce student longevity. Your goal is to move martial arts training in your school beyond just an activity, and become a lifestyle or a hub of the family. I have the amazing opportunity to speak with school owners throughout the world. I’m impressed by ...