As a quick re-cap:The essential keys to “lock the back door” for long-term student retention are: 1. Over-delivering on the expectations of customer at every turn. 2. Clearly communicating the benefits of ongoing training at your school, not only to the student, but also the entire family unit. 3. Creating a positive community in your ...
Read More »Author Archives: Martial Arts Professional
Locking a Steel Cage Around Your Student Body…the Keys to Ironclad Student Retention, Part 6
As a quick re-cap: The essential keys to “lock the back door” for long-term student retention are: 1. Over-delivering on the expectations of customer at every turn. 2. Clearly communicating the benefits of ongoing training at your school, not only to the student, but also the entire family unit. 3. Creating a positive community in ...
Read More »Multiply your Print Advertising Results, Quickly and Easily, without Spending Another Dime!
Part 5: The Anatomy of an Ad: Body Copy What Is your Sales Story? Many of the marketing pieces of martial arts school owners start with egocentric descriptions of their businesses and credentials, instead of the information that prospective students and their families need to solve their problems. This is a common copywriting error that ...
Read More »Ethical Upgrades, and Managing Your Staff!
On this episode: Managing and Developing a HIGH Performing Staff! An Answer to a School Owner’s Question About Upgrades A NAPMA Solution to Your Marketing and Retention Problems (and Makes your Life Easier Too!!) A FREE Gift just for watching Martial Arts Business Breakthrough TV! Resources from today’s Episode: http://www.napma.com/TopSchools/ http://www.napma.com/JayAbraham Would you like to ...
Read More »The Case AGAINST Age Specific Programs – Part 2
How to decipher the curriculum conundrum? The question remains, how do you most effectively structure your class schedule to make the best use of your time and have the best student outcomes? Obviously, I’m not advocating or suggesting that you should eliminate classes for younger students, but, in so many schools that are following ...
Read More »Locking a Steel Cage Around Your Student Body. The Keys to Ironclad Student Retention, Part 5
As a quick re-cap: The essential keys to lock the back door for long-term student retention are: 1. Over-delivering on customers expectations of customer. 2. Clearly communicating the benefits of ongoing training at your school, to students and their families. 3. Creating a positive community in your school. 4. Exciting and productive classes that clients ...
Read More »GrandMaster Jeff Smith
Former World Champion Jeff Smith – Master Martial Artist, and Master Businessman
Read More »MABB TV Episode Featuring The Great Grandmaster Jhoon Rhee!
MABB TV Episode Featuring The Great Grandmaster Jhoon Rhee!
Read More »The Most Dangerous Trends in the Martial Arts Business
NAPMA’s Martial Arts Business Breakthrough TV On this episode: The Most Dangerous Trends in the Martial Arts Business! A FREE Gift just for watching Martial Arts Business Breakthrough TV! Resources from today’s Episode: The 2011 NAPMA Financial Power Summit Martial Arts Business Confernce! http://www.napmaseminar.com/ Would you like to learn more about NAPMA’s Solutions ...
Read More »Some of the WORST Advice in the Martial Arts Industry!
NAPMA’s Martial Arts Business Breakthrough TV On this episode: The WORST Advice We’ve Ever Hear in the Martial Arts! A FREE Gift just for watching Martial Arts Business Breakthrough TV! Resources from today’s Episode: The 2011 NAPMA Financial Power Summit Martial Arts Business Confernce! http://www.napmaseminar.com/ Would you like to learn more about NAPMA’s ...
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