NAPMA’s leadership team declares a powerful new vision for NAPMA and the martial arts industry. In this article, we reveal NAPMA’s “unstoppable mission.”
Read More »Author Archives: Martial Arts Professional
“I Want to Share My Amazing Business Secrets That Will Help You Overcome the Obstacles to Your Success!”
Master Samuel Scott is a 6th-Degree Black Belt. He teaches a system called Talahib Kuntao, a mixture of Indonesian and Filipino martial arts. Master Scott was also a nationally ranked fighter, and was inducted into the Black Belt Hall of Fame and named the Instructor Of The Year for 1996. Toby Milroy: This month's Success ...
Read More »"I Experienced Amazing School Growth When I Filled My School Calendar with Events, Promotions and Community Activities!"
Jonathan Metcalf. It’s clear that the proverbial bright light has flashed in Jonathan Metcalf’s mind-because he understands the BIG IT: owning a martial arts school is an extraordinary opportunity. He has discovered that you can continue to honor the traditions of your art as you change people’s lives and serve your community, which just so ...
Read More »Locking a Steel Cage Around Your Student Body…the Keys to Ironclad Student Retention, Part 1
It’s an unfortunate reality in our business that, despite our best intentions, students quit, for good or bad reasons. It is an even more unfortunate reality that many schools do very little to prevent attrition. I remember buying a car once. At that time, I did not have a very sophisticated understanding of the sales ...
Read More »NAPMA Martial Arts Success Stories: Learn the Low-Cost, Yet Effective, Internet Marketing Secrets of NAPMA Inner Circle Member Jason Yi
Jason Yi, a NAPMA Inner Circle member, who will also be in attendance at the 2008 NAPMA Extreme Success Academy, serving on a panel of experts with other Inner Circle Group members to help you grow your school, is the subject of this month’s Member Success Story. Jason is a bright, entrepreneurially minded school owner, ...
Read More »“Were You Born With It?” – Part 3
If not, is your school DOOMED for mediocrity (or failure)? In the last 2 installments, we’ve been exploring the “Environment of Support” you are creating for yourself, and how it relates to the success of you and your business. I was thumbing through one of those silly desk calendars loaded with cute little quips, and ...
Read More »Were You Born With It? Part 2
If not, is your School DOOMED for Mediocrity (or Failure)? Last month, my column explored the influence of our environment on our performance as entrepreneurs. Picture Donald Trump making his way to the boardroom, but, in place of his regular staff of executives and experts, are a bunch of interns and mailroom employees. Now, I’m ...
Read More »Were You Born With It?, Part 1
If not, is your school DOOMED for mediocrity (or failure)? The debate goes something like this: Are you simply born with “it” or are you the sum total of your experiences? Was Muhammad Ali predestined to become a championat conception, or was he compelled to greatness by his circumstances? One thing is certain; in today’s ...
Read More »Multiply your Print Advertising Results, Quickly and Easily, without Spending Another Dime! Part 10
Part 10: The Anatomy of an Ad: Body Copy, Part 6, Unique Selling Proposition (USP) Why Would They Say “No”? When someone is reading your ad or other marketing material, they are having a conversation with themselves . They are naturally skeptical of you, after all, you’re trying to “sell them something,” and they will ...
Read More »“Were You Born With It?”—Part 1
If not, is your school DOOMED for mediocrity (or failure)? This age-old debate goes something like this: Are you simply “born with it” or are you the sum total of your experiences? Was Charles Manson a criminal from birth, or was he immersed in such a dysfunctional environment that he had no hope to be ...
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