Martial Arts Education

One of the marketing techniques I borrowed from the fitness industry is the 5-for-1-referral theory. The theory is that each new student you enroll in your fitness program will tell at least five other people about it. You probably have heard similar ideas in martial arts marketing, but I think it works especially well in ...

In the last article, I presented the ins and outs of creating a successful prospect Web site. This article will explain the second stage of development, which is the current student or member site. The contents of these two sites are totally different and so are their purposes. I have already mentioned that the prospect ...

How many hours a day is your school busy generating revenue? Is it four hours, or maybe six, if you offer an after-school program? Fitness kickboxing can add hours of revenue-generating time to your facility without having to cut or move any of your conventional martial arts classes.  Martial arts schools have a limited amount ...

The biggest misconception about martial arts fitness programming is that it’s not possible to retain students or to upgrade them to higher priced programs. The reason is that students’ needs are not being served-and those needs are very different than a martial arts student’s. You must convince fitness students that your program provides many long-term ...

The instructor holds the air shield high, at face level. He is prepared to withdraw the air shield when the student strikes to avoid too much impact on the student’s hand. Again, the student must feel the impact, so that he can gauge the power of his strike. Retract the shield just a micro-instant after ...

When promoting your fitness-kickboxing program, don’t make the mistake of promoting what students won’t want, instead of what they do. The more you promote the activity of kickboxing, instead of the results, the fewer students you will attract. If you ask 100 adults, “Would you like to do martial arts or fitness kickboxing, or lose ...

This month, we are going to examine the “prison bully” story told in last month’s article such that we can profit from its lessons in self-defense. We first need to realize that while those events occurred in the crucible of prison life, the lessons they teach aply to human conflict in any environment. All of ...

When someone calls and inquires about your martial art fitness programming, how do you handle the call? I’ve found that this is probably the biggest challenge most school owners face, when selling their fitness programming. They’ll run an ad to make the phone ring, but have no idea what to say when they have a ...

Last month, we discussed implementing a health screening evaluation for your new students. When they sign up for classes, have a form ready for them to fill out that asks a variety of questions. The answers they provide will give you a clear picture of the potential health risk factors unique to them, such a ...

The air on the Santa Monica pier is usually alive with the emissions of countless biological organisms, giving it that fresh, faintly fish-smelling sourness that lets you know that you’re in the midst of life; and this despite the fact that tons of raw sewage are dumped from there into the Pacific Ocean every day. ...