Previously, I wrote about how the martial artist and martial arts instructor have never reached the level of recognition of other professional athletes. In fact, the average person does not even consider martial artists as professional athletes. In part, this is due to the fact that most instructors and school owners do not perceive themselves ...
Read More »Martial Arts Education
Traditional Values at Tournaments
I attended two National Traditional Karate tournaments one summer, while a friend attended a national “open” tournament. Our experiences were quite different, and I think it’s appropriate that professionals in our industry discuss those differences. The referees at the tournaments I attended were in complete charge of their rings, including the surrounding area, whether it ...
Read More »The Power of Testimonials
In my past articles, I’ve consistently stated that for you to have a successful martial arts fitness program you need to have proven results. The general public will not perceive your program as a high value program without them. By just having a kickboxing class, no matter how good you think it is, wont’ grab ...
Read More »Following My Passion and the Market, Part 2
After launching Cardio Karate during 1996, I realized that it attracted students with completely different needs. They didn’t come to class to learn martial arts, but to lose weight and become healthier. If those students continued to eat junk food, however, then they wouldn’t have received the results they wanted, regardless of how good the ...
Read More »The ABCs of Your Class
You became a martial arts instructor because you believed in a personal philosophy or vision. Your grandfather, aunts, uncles and parents didn’t push you into this career. If your relatives and friends did, then your experience is unique. Most of us believed in “something” that we wanted to pass to a younger generation. Some of ...
Read More »Following My Passion and the Market, Part 1
It’s time to talk about fitness, more specifically, martial arts fitness; teaching, marketing and making it work for you. No, fitness kickboxing is not dead. In fact, many schools currently have thriving adult fitness programs. The big difference is there are many people that will teach you how to make an after-school program work, but ...
Read More »Teaching an Introductory Lesson—Part 1
How you introduce Fitness Kickboxing to your new students will have the single biggest impact on the success or failure of your program. You can have the best “butt-kicking” Fitness Kickboxing class in town, but if you don’t develop a systematic approach to introduce kickboxing to your new students, then you’ll always have a small, ...
Read More »Create an Upturn at your School with a Proven Revenue Generator
I don’t need to tell you that there’s a downturn in the martial arts industry. Even the most optimistic martial arts business leaders admit that times are tough. One solution is to add new programming, but many school owners counter that idea with the argument that it will distract from their core business or that ...
Read More »What is Kata For? It's More Than How to Hurt the Attacker – How Not to Hurt You
Part 5 of a Six-Part Series on Using Kata (or Form) For Martial Arts Development Some years ago, one of my instructors, Koyoshi Nishime Sensei (Cincinnati, Ohio), revealed to me a number of things about kata that I never understood. One of the most important concerned how the development of power was like a two-headed ...
Read More »What is Kata For? Fighting Is More Than Wildly Attacking
Part 4 of a Six-Part Series on Using Kata (or Form) For Martial Arts Development. Any instructor of my age grew up watching numerous dynamic and powerful boxers (read striking artists) from the 1950’s to the middle of the 1980’s. These men were in the heyday of their sport and, until self-serving and greedy promoters ...
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