Martial Arts Management

Call-Out: “Beginning in 1983 in Denver, I made an effort to emulate IBM’s approach. My ads always touted the benefits of martial arts instruction, explained the benefits of our approach, and never mentioned that anyone else taught this stuff but us.” Years ago, I read a really interesting book called Positioning: the Battle for your ...

The 2012 Action Martial Arts Magazine’s 12th annual Hall of Honors, widely known as the “Academy Awards of the Martial Arts” marked another milestone in the professional development of the martial arts business. This years’ event featured a trade show with more than 60 exhibitors, a traditional martial arts tournament, the first ever “Action Martial ...

There are those running around the industry teaching you how to be the martial arts school equivalent of Wal-Mart.