Martial Arts Management

Last month, I started a four-part series of columns to help you understand the various entities under which you can do business and their advantages and disadvantages. The primary advantage is to protect your assets. In part two, I present General Partnership and Limited Partnership. General Partnership A general partnership is formed when two or ...

Toby’s Holiday Reading List Awaken the Giant Within – Tony Robbins Mastering Influence – Tony Robbins (Audio Pgm) How to Master the Art of Selling Anything – Tom Hopkins (Book) How to Master the Art of Selling Anything – Tom Hopkins (Audio Program) GOALS – Brian Tracy Psychology of Winning – De...

Building a steady stream of referrals in your martial arts school is one of the most efficient and effective sources of new students

    All of life is a risk. You take a small risk when you drive to work or walk across the street. You take a larger risk when you start a business or invest a sum of money. You take a risk whenever you venture into the unknown that cannot be exactly determined. The ...

Failure is not a single, cataclysmic event. You do not fail overnight. Failure is the inevitable result of an accumulation of poor thinking and poor choices. To put it more simply, failure is nothing more than a few errors in judgment, repeated every day. You make errors in judgment and then foolishly repeat them every ...

It’s interesting to listen to a group of school owners brag about their schools, according to three measurements: number of students, school size and gross revenue. Let the lying begin.Active student count is the most exaggerated number of them all. For example, I asked an acquaintance that owns a very small school his active student ...

There are several types of e-mail you can use to market your school to prospective students. Among the most common are e-zines, flyers, school newsletters and promotional pieces. An e-zine, or “electronic magazine,” is delivered to subscribers via a Web site or an e-mail newsletter. E-zines are sometimes referred to as “opt-in” lists because everyone ...

Have you ever wondered if you are a manager or a leader? Or are you perhaps a bit of both? Was General Patton a great leader or a phenomenal manager of his resources? Or was Patton a resource that was used effectively by his superiors? In order to ponder these questions, let’s look at the ...

The 13 additional business mistakes that I’ve made owning and operating my school are presented below. Words of wisdom: Don’t repeat them in your school, and if you already have, then it’s time to take corrective measures. Mistake #8: Changing too much, too soon. This is the other side of the coin, where you trash ...

Self-knowledge has always been the key to preparing for competition. Knowledge of your attributes, abilities,...