Martial Arts Management

Classical martial artists spend much time and energy to learn timing, as part of their training. For example, in traditional Japanese swordsmanship, when the warrior defeated his enemy, based on the moment in time, he became aware that an attack was imminent.Go No Sen is the name for a warrior who saw the attack and ...

What advice would you give instructors in the area of leadership, since they are leaders in their schools and communities? Tony Robbins answers… You don’t work on leadership, but your spiritual intent, and that’s not a religious reference. The roots determine whether a plant lives or die, likewise with leadership. When you recognize a great ...

    Your leadership success and the success of your team will be determined by how well you foster the five qualities of productive work teams throughout the stages of your team’s development. The first quality is shared values. Ask your team to help you list your shared values on a large board or flipchart. ...

    Your ability to negotiate, communicate, influence and persuade others to do things is absolutely indispensable to everything you accomplish in life. The most effective men and women are those who can quite competently organize the cooperation and assistance of other people toward the accomplishment of important goals and objectives. Of course, everyone you ...

You must feed your mind and heart with information that uplifts and keeps you on the “right-thinking” track, allowing you to be resourceful at all times. When you take the time to nurture your mind and heart, you will always land on your feet and make lemonade from lemons.   From teaching woman’s self-defense seminars, I’ve ...

Part 5: The Anatomy of an Ad: Body Copy What Is your Sales Story? Many of the marketing pieces of martial arts school owners start with egocentric descriptions of their businesses and credentials, instead of the information that prospective students and their families need to solve their problems. This is a common copywriting error that ...

I was speaking to a school owner from a pretty typical suburb the other day, it was really entertaining, and I thought you might find it interesting as well (which he gave me permission to share with you). So, this gentleman, a nice, sharp guy, has been running his school for 14 years, and has been “stuck” at about $26,000 a month gross for the last seven years.

In defining what is the most important element to success, in any endeavor, you would be hard pressed to find anything more important than attitude. In Japanese, the word for attitude is shisei, which is made up of two kanji meaning shape and forces. In other words, it is the attitude that shapes the forces ...

In a recent column, I introduced an important concept that deserves additional thought. If you operate your school in a very competitive market, then you must develop a unique selling proposition (USP). Your USP describes what you offer your customers above and beyond your competitors, and will enhance prospects’ experience. How does that concept apply ...

Why is it important to have a crystal-clear vision of where a person wants to go in life? Brian Tracy answers… This is one of the most important things I’ve ever learned: Successful people tend to be future-oriented. Unsuccessful people tend to be present- or past-oriented. You can tell if a person will be successful ...