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Martial Arts Management

Martial Arts Management

Are You a Leader or Manager?

Have you ever wondered if you are a manager or a leader? Or are you perhaps a bit of both? Was General Patton a great leader or a phenomenal manager of his resources? Or was Patton a resource that was used effectively by his superiors? In order to ponder these questions, let’s look at the ...

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Multiply your Print Advertising Results, Quickly and Easily, without Spending Another Dime!

Part 5: The Anatomy of an Ad: Body Copy What Is your Sales Story? Many of the marketing pieces of martial arts school owners start with egocentric descriptions of their businesses and credentials, instead of the information that prospective students and their families need to solve their problems. This is a common copywriting error that ...

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Inspiring (Holiday) Story from a School Owner!

I was speaking to a school owner from a pretty typical suburb the other day, it was really entertaining, and I thought you might find it interesting as well (which he gave me permission to share with you). So, this gentleman, a nice, sharp guy, has been running his school for 14 years, and has been “stuck” at about $26,000 a month gross for the last seven years.

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