Martial Arts Management

In the July and August NAPMA Resources Kits, all NAPMA members received parts 1 and 2 of an interview by Rob Colasanti with my instructor Jhoon Rhee. Jeff Smith and I have been associated with Jhoon Rhee for 45 and almost 40 years, respectively. If you are a NAPMA member, then pay close attention to ...

My Ultimate Martial Art Marketing Bootcamp is an intense 30-hour weekend for school owners looking for ways to move their schools to higher levels of growth and profitability. What began as nothing more than a footnote, during my agenda preparation, became of the greatest value to all the participants. In fact, they told me unanimously ...

As I wrote in my August/September column, the best way to keep what you have is not to have anything in your name. To implement that strategy, you must choose the right business entity (or entities) to limit exposure of your assets to (successful) lawsuits and separate your asset ownership. This month, I’ll explain Sole ...

One of the challenges of martial arts professionals and school owners is a resistance to change. Do you believe in change, if it makes sense? Absolutely. The world is changing around us and if we aren’t able to adapt to that change, then we’ll perish. As Tony Robbins says, either grow or die. Just as ...

Everyone knows the rule that you should “grow your own” staff, but don’t forget the lessons that are plainly obvious. This is certainly a rule that can be broken from time to time, but let me remind you what you already know about martial artists. As employees, they tend to be very self-righteous; they shouldn’t ...

The central source of information for professional martial artists around the world. AudienceOur audience is virtually every martial arts facility in North America, professional martial arts instructors, personal trainers, martial arts consultants, fitness professionals, YMCAs, health clubs, ad agencies, key industry professionals and most companies offering a martial arts related product or service. Plus, Martial ...

Over the next few months, here in Martial Arts Professional I will ne explaining to you the Seven Laws of  Mental Mastery. The United States spends more its gross national product on health care than any other nation, and the costs are increasing. More people are sick, overweight, unfit, and unhealthy than ever before. Today, we ...

Call-Out: “Often we make the mistake of operating with a small-club mentality and do not grasp the fact that business professionals play by a different set of rules to become successful.” Here are 13 more business mistakes that I’ve made in owning and operating my school. Words of wisdom: Don’t repeat them in your school, ...

  Last month, I told you how I moved away from the deck. This month, I want to take the role of devil’s advocate: How can I return to the deck again?   If you’ve ever read Michael Gerber’s business book, The E-Myth, then you know that most of us who opened martial arts schools ...

In my December 2008 column, I stated that the first way to thrive in a scary economy is to protect yourself and your staff from the influence of media and of the “Mediocre Majority.” This month, I recommend four additional methods. The first is “Raging Thunder lizard Evangelists.” What is that you may ask? Well, ...