School Growth Potential

Key Number 3: Creating a positive community in your school to reinforce student longevity. Your goal is to move martial arts training in your school beyond just an activity, and become a lifestyle or a hub of the family. I have the amazing opportunity to speak with school owners throughout the world. I’m impressed by ...

It’s an unfortunate reality in our business that, despite our best intentions, students quit, for good or bad reasons. It is an even more unfortunate reality that many schools do very little to prevent attrition. I remember buying a car once. At that time, I did not have a very sophisticated understanding of the sales ...

If not, is your school DOOMED for mediocrity (or failure)? In the last 2 installments, we’ve been exploring the “Environment of Support” you are creating for yourself, and how it relates to the success of you and your business. I was thumbing through one of those silly desk calendars loaded with cute little quips, and ...

If not, is your School DOOMED for Mediocrity (or Failure)? Last month, my column explored the influence of our environment on our performance as entrepreneurs. Picture Donald Trump making his way to the boardroom, but, in place of his regular staff of executives and experts, are a bunch of interns and mailroom employees. Now, I’m ...

If not, is your school DOOMED for mediocrity (or failure)? The debate goes something like this: Are you simply born with “it” or are you the sum total of your experiences? Was Muhammad Ali  predestined to become a championat conception, or was he compelled to greatness by his circumstances? One thing is certain; in today’s ...

Part 10: The Anatomy of an Ad: Body Copy, Part 6, Unique Selling Proposition (USP) Why Would They Say “No”? When someone is reading your ad or other marketing material, they are having a conversation with themselves . They are naturally skeptical of you, after all, you’re trying to “sell them something,” and they will ...

If not, is your school DOOMED for mediocrity (or failure)? This age-old debate goes something like this: Are you simply “born with it” or are you the sum total of your experiences? Was Charles Manson a criminal from birth, or was he immersed in such a dysfunctional environment that he had no hope to be ...

Part 9: The Anatomy of an Ad: Body Copy, Part 5 Strategy #2: Problem-Agitate-Solve, Part 2 Last month, I presented the “Problem” statement, and I began “Agitating” readers. Agitate, continued: You have a HUGE advantage in the marketplace because your “solution” solves a problem that people WANT TO SOLVE! Your “product” literally changes people’s lives ...

Part 8: The Anatomy of an Ad: Body Copy, Part 4 In last month’s column, I presented the acronym, A-I-D-A, or Attention-Interest-Desire-Action, as one of several direct-marketing copy formulas or strategies. A second copy formula is P-A-S, or Problem-Agitate-Solve. Billy Mays, who recently died, had become the most successful short-form, direct-response television personality in history, ...

Part 7: The Anatomy of an Ad: Body Copy, Part 3 In last month’s column, I explained how to start a conversation with your prospects. Now, you want to apply one of several direct marketing formulas or strategies that can help keep your copy on the right track. A-I-D-A is one of those formulas, and ...