Martial Arts Marketing

How to decipher the curriculum conundrum? The question remains, how do you most effectively structure your class schedule to make the best use of your time and have the best student outcomes?   Obviously, I’m not advocating or suggesting that you should eliminate classes for younger students, but, in so many schools that are following ...

I was speaking to a school owner from a pretty typical suburb the other day, it was really entertaining, and I thought you might find it interesting as well (which he gave me permission to share with you). So, this gentleman, a nice, sharp guy, has been running his school for 14 years, and has been “stuck” at about $26,000 a month gross for the last seven years.

As a quick re-cap: The essential keys to lock the back door for long-term student retention are: 1. Over-delivering on customers expectations of customer. 2. Clearly communicating the benefits of ongoing training at your school, to students and their families. 3. Creating a positive community in your school. 4. Exciting and productive classes that clients ...

Stephen Oliver: You’re one of the highest ranked Parker Kenpo black belts in the world, give us a little bit of background of your training and how you got started with your school in Fresno California

This month I would like to clarify some simple concepts to make your Web site active and begin to attract a growing number of new students. In previous columns, I emphasized the importance of developing a Web presence to increase your bottom line. I have explained the main steps of targeting different audiences with different ...

Key Number 3: Creating a positive community in your school to reinforce student longevity. Your goal is to move martial arts training in your school beyond just an activity, and become a lifestyle or a hub of the family. I have the amazing opportunity to speak with school owners throughout the world. I’m impressed by ...

NAPMA’s leadership team declares a powerful new vision for NAPMA and the martial arts industry. In this article, we reveal NAPMA’s “unstoppable mission.”

Master Samuel Scott is a 6th-Degree Black Belt. He teaches a system called Talahib Kuntao, a mixture of Indonesian and Filipino martial arts. Master Scott was also a nationally ranked fighter, and was inducted into the Black Belt Hall of Fame and named the Instructor Of The Year for 1996. Toby Milroy: This month's Success ...

In my previous column, I explained how to determine the optimal key phrase for your Web site as well as some online tools to help you with this process. As I have already mentioned, Search Engine Optimization is selecting keywords (or key phrases) that rank your Web site higher in the list of search engine ...

Jonathan Metcalf. It’s clear that the proverbial bright light has flashed in Jonathan Metcalf’s mind-because he understands the BIG IT: owning a martial arts school is an extraordinary opportunity. He has discovered that you can continue to honor the traditions of your art as you change people’s lives and serve your community, which just so ...