Martial Arts Marketing

It’s an unfortunate reality in our business that, despite our best intentions, students quit, for good or bad reasons. It is an even more unfortunate reality that many schools do very little to prevent attrition. I remember buying a car once. At that time, I did not have a very sophisticated understanding of the sales ...

In my past couple of columns, I explained the importance of your martial arts school having an Internet presence. I also prioritized the different stages of Web site development, according to which would bring more business to your school. I briefly covered the importance of having both prospects and students’ sections, so you can target ...

Jason Yi, a NAPMA Inner Circle member, who will also be in attendance at the 2008 NAPMA Extreme Success Academy, serving on a panel of experts with other Inner Circle Group members to help you grow your school, is the subject of this month’s Member Success Story. Jason is a bright, entrepreneurially minded school owner, ...

In this series of columns, I have been presenting a step-by-step process to develop successful, search-engine-friendly Web sites packed with relevant content and a “call to action.” I have also covered the basics of how Web sites are found and indexed by search engines. I highlighted the importance of crafting your content around a main ...

In the last article, I presented the ins and outs of creating a successful prospect Web site. This article will explain the second stage of development, which is the current student or member site. The contents of these two sites are totally different and so are their purposes. I have already mentioned that the prospect ...

In my last few columns, I have focused on the importance of optimizing your Web site content, both for prospects and search engines, and how this process must be finely tuned, so your Web site will be found, and then be effective. Last month, I introduced the Search Engine Optimization (SEO) concept that makes your ...

In my March 2008 column, I covered the various reasons why every martial arts school should have a Web site as part of its marketing plan. I also emphasized that your school’s Web site has two main purposes: to increase new business and to retain and extend the training of current students. Much like how ...

If not, is your school DOOMED for mediocrity (or failure)? In the last 2 installments, we’ve been exploring the “Environment of Support” you are creating for yourself, and how it relates to the success of you and your business. I was thumbing through one of those silly desk calendars loaded with cute little quips, and ...

If not, is your School DOOMED for Mediocrity (or Failure)? Last month, my column explored the influence of our environment on our performance as entrepreneurs. Picture Donald Trump making his way to the boardroom, but, in place of his regular staff of executives and experts, are a bunch of interns and mailroom employees. Now, I’m ...

If not, is your school DOOMED for mediocrity (or failure)? The debate goes something like this: Are you simply born with “it” or are you the sum total of your experiences? Was Muhammad Ali  predestined to become a championat conception, or was he compelled to greatness by his circumstances? One thing is certain; in today’s ...