Martial Arts Marketing

Call-Out: “Beginning in 1983 in Denver, I made an effort to emulate IBM’s approach. My ads always touted the benefits of martial arts instruction, explained the benefits of our approach, and never mentioned that anyone else taught this stuff but us.” Years ago, I read a really interesting book called Positioning: the Battle for your ...

Martial Arts Business Masters Reconnect Recently I sat down with my old friend Andrew Wood, who made a surprise guest appearance at this year’s NAPMA convention. Andrew was a true pioneer in the martial arts business, writing the book that changed the life of many instructors: How to Make $100,000 or More Teaching Martial Arts. ...

At last year’s Extreme Success Academy, Pat Burleson was presented with the 2009 NAPMA Lifetime Achievement Award for his pioneering contributions to the martial arts professional school instruction industry. Grand Master Burleson created many of the business systems that are now standard in the model used by most schools. He studied under Grand Master Jhoon ...