How I Generate 120 Leads Per Week with Internal-Referral Events!

Martial Arts Professional Feature Story, Features, Martial Arts Marketing

Sascha Williams is an 8th-Degree Black Belt Associate Master in the Ed Parker style of Kenpo as well as a Mile High Karate Franchise school and Stephen Oliver Coaching Client. He also served the Parker organization as the officials director for the IKC international tournament, a regional director for the International Kenpo Karate Association, and ...

NAPMA Executives Conduct “On-Site” School Consultations

MaPro Feature Story, Features, Martial Arts Marketing, NAPMA News

How valuable would it be to your business (and your bank account) to have a  sharply-honed set of expert eyes objectively looking at your business — boils and all — creating a laser-focused strategy to double your revenue (or better) in 2013? Each year, NAPMA CEO Stephen Oliver and NAPMA COO Toby Milroy reserve a small ...

Positioning Your Martial Arts School

Stephen Oliver Features, Martial Arts Management, Martial Arts Marketing

Call-Out: “Beginning in 1983 in Denver, I made an effort to emulate IBM’s approach. My ads always touted the benefits of martial arts instruction, explained the benefits of our approach, and never mentioned that anyone else taught this stuff but us.” Years ago, I read a really interesting book called Positioning: the Battle for your ...